Chapter Identity Blueprint
Every strong organization begins with a clear identity.
The Chapter Identity Blueprint™ is a comprehensive strategic planning system designed to help organizations define who they are before developing their visual brand. Rather than focusing only on logos and graphics, this guided workshop leads leadership teams through the process of identifying their mission, philosophy, core values, brand personality, community impact, and strategic direction.
Originally developed for the Poodles of 1922, this framework can be adapted for fraternities, sororities, nonprofits, churches, educational institutions, professional organizations, and businesses seeking a stronger organizational identity.
Whether you're preparing for strategic planning, launching a rebrand, or building a new website, this workshop provides the foundation needed to create a brand with purpose and consistency.
"Build the foundation first. The branding will follow."
What's Included
Professionally Designed Chapter Identity Blueprint™ Workbook (Digital PDF)
Facilitator PowerPoint Presentation
Strategic Planning Discussion Guide
Mission Development Exercises
Philosophy Development Worksheets
Core Values Workshop
Brand Personality Assessment
Community Identity Exercises
Website Planning Framework
Brand Strategy Templates
Leadership Reflection Activities
Action Planning Worksheets
Perfect For
• Alumnae Chapters
• Undergraduate Chapters
• Nonprofit Organizations
• Foundations
• Churches & Ministries
• Professional Associations
• Educational Organizations
• Businesses & Startups
Bonus Offer
Complete the workbook in its entirety and submit:
• Your completed workbook
• Meeting notes
• Leadership surveys
• Final strategic planning notes
You'll become eligible to receive an Exclusive In Harmony
Branding Package for only $100.
The package includes:
✨ Primary Logo
✨ Secondary Logo
✨ Brand Icon
✨ Custom Wordmark
✨ Typography Selection
✨ Official Brand Color Palette
Delivered within 7–10 business days after approval of your completed materials.
Need a Custom Version?
This edition was originally designed for the Poodles of 1922.
If you'd like a customized version created specifically for your organization, fraternity, sorority, church, nonprofit, or business, contact us:
📧 strategy@alwaysinharmony.com
Refund & Return Policy
Digital Product Policy
Due to the digital nature of this product, all sales are final.
Once your purchase has been completed and the digital files have been delivered or made available for download, refunds, exchanges, cancellations, or returns cannot be provided.
If you experience any of the following, please contact us and we will gladly assist you:
Difficulty downloading your files
Corrupted or inaccessible files
Missing files from your purchase
Technical issues related to product delivery
We are committed to ensuring you receive the files included with your purchase.
If you have questions before purchasing, please contact us at:
